May 8, 2017, North Dakota Tourism E-Newsletter

Keep up on the latest tourism industry news impacting North Dakota


National Travel and Tourism Week
Email Blast Campaign Honored
Social Media Marketing
Group Travel Tip
Zinke Touts Parks Tourism
Travel Updates



From the Director

Happy Tourism Week,

I hope you have a great National Tourism Week and use the opportunity to talk about how important travel and tourism is to North Dakota. As part of the state’s third-largest industry, the work we do to attract and host visitors helps diversify our economy and sustain and grow our communities. We often provide the first impression for a visitor and help create an image for North Dakota. With more than 22 million trips taken to North Dakota in 2015 - 76.5% of visitor spending is attributed to visitors from out-of-state U.S., Canadian and international guests - we have a great opportunity to share our story. Governor Burgum has proclaimed May 7-13 Travel and Tourism Week in North Dakota and to highlight the importance of our industry, which supports more than 42,000 jobs, we are releasing videos on social media celebrating our 2017 winners of the Governors Awards for Travel and Tourism. We hope these videos will help tell the story of our “Faces of Travel,” which is the theme for 2017. Click here for more.

 Thanks for delivering on Legendary!


Governor's Proclamation

Nationally, the travel industry contributes $2.3 trillion to the U.S. economy, and one in every nine American jobs depends on the industry. The impact of this is significant right here in North Dakota with 22 million visitors spending $3.1 billion across the state.

In recognition of the travel industry’s significant contributions to our state, Gov. Doug Burgum has declared May 7-13 North Dakota Travel and Tourism Week.”

North Dakota Travel and Tourism Week is held in conjunction with the U.S. Travel Association’s National Travel and Tourism Week, an annual salute to the tourism and travel industry. This year’s theme shines a spotlight on the power of travel by recognizing the millions of people who keep this industry strong.

“Tourism is a key industry that drives our state’s economic growth, helping to attract a 21st century workforce and generating revenue for hundreds of tourism-based businesses,” Burgum said. “I am happy to declare North Dakota Travel and Tourism Week to honor the outstanding contributions of our tourism employees and look forward to welcoming millions of new and returning visitors each year to North Dakota.”

North Dakota’s travel industry continues to be a consistent contributor in our state’s economy, North Dakota Tourism Division Director Sara Otte Coleman said. “Travel spending impacts all 53 counties because of the variety of experiences offered. From the Badlands and parks, to historic sites and urban amenities, there are enticing reasons to travel in and around every corner of North Dakota.”

Travel Impact by the Numbers

  • Tourism is North Dakota’s third-largest industry and vital to our diversified economy. (NDSU)
  • 22 million people visited North Dakota in 2015. (Tourism Economics)
  • North Dakota travel generated $327 million in taxes, or the equivalent of $1,092 per household. (Tourism Economics)
  • Visitor spending totaled $3.1 billion in 2015. The majority of expenditures, 68 percent, were by visitors from other U.S. states. International travelers made up 9 percent of the total, and in-state residents traveling to other parts of North Dakota accounted for 23 percent of spending. (Tourism Economics)
  • In 2015, every $1 invested in tourism advertising for North Dakota resulted in $104 in visitor spending. (SMARI)
  • Arts, entertainment and recreation taxes were up 8 percent in 2016, the only tax classification to increase. (ND Tax Dept.)
  • Canadian travelers are important to North Dakota Tourism. Canadians spent more than $191 million here in 2015. (Statistics Canada)
  • Tourism is North Dakota’s fifth-largest employer supporting 42,614 jobs. (Tourism Economics)
  • Approximately $1.3 billion in wages and salaries are generated through visitor spending in North Dakota. (Tourism Economics)

Travel is one of America’s Largest Industries
Source: U.S. Travel Association

  • Two in five (40%) American workers whose first job was in the travel industry are now earning more than $100,000 per year.
  • Travel generates $2.3 trillion for the U.S. economy.
  • Direct travel spending in the U.S. totaled $990.3 billion by domestic and international travelers in 2016.
  • One in every nine American jobs depends on travel.

Governor's Photo Contest

The 2017 North Dakota Governor's Photo Contest kicks off next week. If you are a photographer, and a North Dakota resident, start taking and collecting your recent North Dakota images for the North Dakota Governor's Photo Contest for Travel and Tourism. Winners receive cash prizes and will have their photographs on display in the Capitol. You have until August 31 to get entered. Click here for full details.


Email Blast Campaign Honored

Odney Advertising and North Dakota Tourism's 2016 Email Blast Campaign were recognized with a silver Addy Award at the 2017 District 8 American Advertising Awards. District 8 includes North Dakota, South Dakota, Minnesota and Wisconsin.


Social Media Marketing

If there’s one thing you can rely on, it’s change – especially when it comes to social media. It seems like every day there’s some new feature or new technology that is taking the digital landscape by storm. With so much constant change, it’s the businesses that can keep up and roll with the punches that are going to be the ones to succeed on social. But to keep up and stay ahead of the competition, businesses must understand the latest trends and how to use them effectively. Click here for more.


Group Travel Tip

Pull together to draw tours. Click here for more.


Zinke Touts Parks Tourism

U.S. Secretary of the Interior Ryan Zinke announced that 2016's record visitation of 331 million visitors at America’s 417 National Park Service sites contributed $34.9 billion to the U.S. economy in 2016 – a $2.9 billion increase from 2015. According to the annual peer-reviewed economics report, 2016 National Park Visitor Spending Effects, the strong economic output is attributed to record visitation and visitor spending in “gateway” communities near national park entrances. The report also found visitor spending supported 318,000 jobs in 2016, with the vast majority of them defined as local jobs, including those in the hospitality, retail, transportation, and recreation industries. Most park visitor spending was for lodging (31.2%), followed by food and beverages (27.2%), gas and oil (11.7%), admissions and fees (10.2%), souvenirs and other expenses (9.7%), local transportation (7.4%) and camping fees (2.5%).


Travel Updates