State of North Dakota Brand Identity Guidelines

Our state agencies work diligently to make life better for the people who live here, work here or visit. We want anyone interacting with our state government to know they are interacting with the people of North Dakota. Evolving and unifying the brand helps convey that message. North Dakota — Be Legendary will be leveraged to make a broader impact in our state’s purpose of empowering people, improving lives and inspiring success.

Beyond the state team are our partners who market their local attractions and their communities, many of whom adopted the state brand to do so. We invite them all to be a part of the overall mission — attracting visitors, retaining our neighbors and recruiting new workers and their families to North Dakota. We understand this will be evolutionary, not revolutionary, but working together we will continue to foster healthy, vibrant communities that attract the 21st century workforce.

This guide provides detailed instructions on how to execute the North Dakota visual and verbal identity — simply and consistently — across all media. Whether you are a state employee, vendor, citizen, partner or another critical stakeholder, we’re in this together, and consistency is our mantra as we seek to build national recognition for our state and our brand.

Thank you in advance for adopting these standards. With your help, this unified approach will help shape the story of what makes North Dakota the best state to make your mark. To be legendary.

The following file options will be available:

  • Digital PDF - Two-page spread digital file ideal for online viewing, but not for printing.

  • Low Res PDF - Full 8x11 single pages suitable for printing on a local printer.

  • High Res PDF - Full 8x11 single pages with crop marks and full photo bleeds for commercial printing and binding. Please contact for a high res copy.

Need more help? We know these guidelines don't cover every scenario so we're here to help.  For any questions contact: